Feb 20th, 2007
#16 Semifreddis Bakery - CEO
You will be listening to a presentation by Tom Frainier the CEO of Semifreddis Bakery. After spending more than 6 years with The Clorox Company and reaching success Tom decided to quit the corporate world and join his sister bakery business. In 18 years he took the bakery from $250,000 in sales and only 6 employees to $10.1 million in revenue and 120 workers last year.
Semifreddis.mp3 (10MB / 21m)
Thanks for sharing. Really enjoyed listening to this podcast.
Good stuff about motivation, no substitute to hard work, preferring Marketing over Advertising! hmmm… and i always thought they were the same..but not anymore.
Anybody in the MBA school as well as anybody who wants to become a successful entrepreneur should listen to this podcast.
Love the new look of the website.
Hey Gaurav! I also thought that Tom gave a very interesting perspective about their Marketing efforts.
I also agree with him about the Employees being the most important Asset for the Company.
As I’ve learned recently in my Strategic Management class:
The Best Place to Work –> The Best Workforce –> The Best Place to Buy –> The Best Place to Invest
Don’t you agree? Cheers, Tiago