Mar 25th, 2007
#21 Director - Mayfield Fund
This week we had a visit from Kevin Fong one of the managing directors at Mayfield Fund, a venture capital firm with more than 2.7 billion dollars under management and previous investments in companies like Compaq, Genentech, Snapfish and Sandisk. In this presentation, Kevin talks about how User Generated Content (UGC) is changing traditional business models and why Silicon Valley is no longer the center of the technology world. Also, find out who makes more money: YouTube, Facebook or MySpace and why TiVo has not been the success that everyone expected.
KevinFong.mp3 (10MB / 22m)
For me, the most interesting point in Kevin’s presentation is the fact that companies are rethinking their advertising strategy and moving away from the traditional TV.
As he points out:
1. Companies cannot measure how effective their TV ad is;
2. New ways of advertising like Google Adwords can give you exact metrics of how a specific ad is performing;
3. More and more people have TiVo or other DVRs that allow them to skip TV ads;
4. And less and less people are spending hours in front of the TV and instead playing console games;
So is there a possibility of a future TV without ads?