May 6th, 2007
#27 AT&T Park Tour
A group of MBA students went on a tour of the AT&T baseball park in San Francisco. After the tour Chuck Tucker, the director of sales for the Giants baseball team, talked about some of the marketing challenges he faces. For example, how to sell the less popular seats and how to keep the park full in the future after the Giant’s superstar, Barry Bonds, retires in 2008.
ATTpark.mp3 (7MB / 16m)